What Is Local SEO?

Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

• Google Business Profile or Google My Business (GMB) listing
• Name, address and phone number (NAP) consistency in local business citations
• Domain authority
• Quality of local search citations
• Click-through rate (CTR) from search results
• Keywords
• User experience (UX)
• Review quality, velocity and diversity
• Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.

• Local business SEO keyword targeting
• Google Business Profile or Google My Business optimization
• Local search citations
• Online reputation management
• Link building
• On-page SEO
• SEO local landing page optimization
• Google local SEO content marketing

To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.

Need expert help to unravel what is local SEO and how to boost your local SEO ranking? The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.