AI Agents for Business Automation
Meet the Next Generation of Business AI Agents
Gersuz is building a new generation of AI Agents for business automation, designed to help organizations discover opportunities, generate leads, engage customers, execute marketing activities, and automate business operations.
Gersuz AI Agents are specialized intelligent systems designed around specific business functions. Instead of relying on a single general-purpose AI assistant, businesses can use multiple specialized AI Agents that understand business objectives, analyze available data, recommend actions, and execute approved tasks.
But specialized AI Agents become significantly more powerful when they can work together.
Gersuz is being designed with a shared business context and connected technology ecosystem that allows AI Agents to coordinate activities across the systems a business already uses.
Through APIs, integrations, and defined workflows, Gersuz can connect platforms such as Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Pipedrive, Shopify, WordPress, Google, Meta, Yandex, Microsoft 365, Google Workspace, and other supported systems.
This connected architecture allows the different pieces of a business to work as part of a unified operational environment rather than as isolated applications.
An AI Agent can discover information in one system, use data from another, trigger an action in a third, and pass the result to another Agent or business process.
For example, a new opportunity discovered by one Agent can be qualified using CRM data, followed up through a connected communication channel, included in an appropriate campaign, and monitored through the relevant business systems.
The Workflow and AI Orchestration capabilities provide the connective layer that allows these Agents, applications, data, and business processes to work together according to defined rules, permissions, and business objectives.
The result is an AI-powered business environment where intelligence can move beyond individual tasks and become part of the broader operational flow.
Discover. Analyze. Act. Optimize.
Gersuz is designed to connect specialized AI Agents with the systems and information they need to understand the business, take approved actions, coordinate processes, and continuously improve outcomes.
Specialized AI Agents for Real Business Operations
Gersuz AI Agents are being designed to support businesses across sales, marketing, customer communication, advertising, lead generation, and operational automation.
Each AI Agent Focuses on a Specific Business Function while Remaining Part of a Connected AI Agent Platform.
Deal Hunter AI Agent
Discover potential business opportunities and make the first connection.
The Deal Hunter AI Agent searches for companies and organizations relevant to the client’s business activities, identifies potential opportunities, and initiates initial communication with relevant prospects.
It continuously explores the market to discover potential business relationships, partnerships, tenders, commercial opportunities, and other relevant prospects.
By analyzing discovered opportunities against the client’s business objectives, capabilities, and commercial strategy, the Deal Hunter AI Agent identifies the most relevant opportunities, qualifies them, and prioritizes those with the strongest potential for business development.
Audience Builder AI Agent
Build relevant, permission-based audiences for ongoing communication.
The Audience Builder AI Agent Discovers People and organizations that are relevant to the client’s business, interests, products, services, or areas of expertise.
It is designed for businesses that need to continuously communicate information to a relevant audience, such as news websites, blogs, industry publications, product updates, announcements, newsletters, and other informational content.
When relevant audiences are identified, the Agent can initiate communication, obtain the required permission for future communications, and add qualified contacts to the appropriate audience lists.
These audiences can then be used for ongoing communications, including news updates, blog content, product and service updates, newsletters, announcements, educational content, and other informational campaigns.
By continuously discovering relevant audiences and expanding permission-based contact lists, the Audience Builder AI Agent helps businesses build a growing, relevant, and engaged audience for long-term communication.
Lead Finder AI Agent
Find and qualify the businesses that matter.
The Lead Finder AI Agent discovers and qualifies B2B leads across multiple data sources.
By combining data discovery and qualification, it helps sales and marketing teams build more relevant prospect pipelines and reduce the manual work involved in lead generation.
Messaging Officer AI Agent
An AI-powered customer service and sales follow-up officer.
The Messaging Officer AI Agent monitors and analyzes incoming messages from customers and responds according to the company’s defined rules, policies, protocols, and communication guidelines.
It is designed to operate as an intelligent follow-up service across customer communication channels, handling routine sales and after-sales interactions while maintaining the context of each customer and their previous interactions.
When connected to relevant business databases and systems, the Agent can respond to customer requests and take appropriate actions based on authorized business processes.
For example, it can assist customers who want to:
- Make a purchase or request product information
- Check an order or delivery status
- Request a return or exchange
- Ask about products, services, pricing, or availability
- Follow up on an existing request
- Receive product or service updates
- Request after-sales support
- Resolve routine customer service issues
The Agent does not simply generate a response. It can evaluate the customer’s request against available business data and predefined company protocols, determine the appropriate next action, and execute authorized actions through connected systems.
Human Supervision When It Matters
Not every customer request should be handled autonomously.
When a conversation involves a decision, exception, approval, sensitive situation, or action outside the Agent’s defined authority, the Messaging Officer AI Agent can escalate the case to its designated human Supervisor.
The Supervisor can review the conversation and relevant context, make the required decision, and provide instructions for the Agent to continue the interaction.
This creates a controlled model of AI-assisted customer service, where routine interactions can be automated while human employees remain in control of decisions that require judgment or authorization.
The Messaging Officer AI Agent is therefore designed to function as a digital member of the sales and customer service team, operating according to company-defined protocols, accessing authorized business information, taking permitted actions, and escalating exceptional cases to human supervisors when necessary.
Email Campaign AI Agent
Automatically turn business updates into targeted email campaigns.
The Email Campaign AI Agent continuously monitors connected client platforms and websites through configured integrations and scheduled crawling.
It can detect relevant business updates such as new products, product updates, company news, announcements, events, new blog posts, offers, and other publishable information.
Based on the client’s predefined instructions, communication rules, campaign policies, and selected audiences, the Agent can automatically determine when an update should become an email campaign and generate the appropriate campaign content.
It can then:
- Identify relevant new content and business updates
- Determine which updates are suitable for email communication
- Generate and personalize campaign content
- Select the appropriate audience based on predefined rules
- Schedule campaigns for the specified date and time
- Automatically execute and send campaigns
- Monitor campaign performance and recipient engagement
- Analyze results and use the insights to optimize future campaigns
The Agent can continuously learn from campaign outcomes and use performance data such as opens, clicks, engagement, conversions, and other defined metrics to improve future campaigns.
This creates an automated email marketing cycle:
Discover → Understand → Create → Target → Schedule → Send → Analyze → Optimize
Instead of requiring a marketing team to manually discover every update and create a new campaign, the Email Campaign AI Agent is Designed to Turn Relevant Business Activity into timely, targeted, and continuously optimized email communication.
Sales Funnel AI Agent
Build, execute, and continuously optimize sales funnels.
The Sales Funnel AI Agent creates, deploys, executes, monitors, and optimizes complete sales funnels based on business objectives and customer behavior.
It is designed to connect different stages of the customer journey and continuously improve funnel performance using real-time signals and business outcomes.
Google Ads AI Agent
Make Google advertising more intelligent.
The Google Ads AI Agent creates, manages, monitors, and optimizes Google Ads campaigns.
It is designed to evaluate campaign performance, audience signals, and business objectives to continuously improve advertising efficiency.
Meta Ads AI Agent
Automate advertising across Meta platforms.
The Meta Ads AI Agent manages and optimizes advertising campaigns across Meta platforms.
It is designed to support campaign execution, performance monitoring, audience optimization, and continuous improvement.
Yandex Ads AI Agent
Manage and optimize Yandex advertising.
The Yandex Ads AI Agent manages and optimizes Yandex advertising campaigns based on business objectives, campaign performance, and available data.
It is designed to reduce manual campaign management while supporting continuous advertising optimization.
Social Media AI Agent
Automatically turn business updates into engaging and optimized social media content.
The Social Media AI Agent works similarly to the Email Campaign AI Agent by continuously monitoring connected client platforms and websites through configured integrations and scheduled crawling.
It can identify relevant updates such as new products, product updates, company news, announcements, events, blog posts, offers, and other publishable content.
Based on the client’s predefined instructions, communication guidelines, content policies, and connected social media accounts, the Agent can transform relevant updates into platform-appropriate social media content.
The Agent can:
- Monitor connected websites and platforms for new content and business updates
- Identify information suitable for social media publication
- Generate platform-appropriate post content
- Create relevant captions and messaging
- Select appropriate hashtags based on the content, platform, and target audience
- Adapt content for different connected social media platforms
- Schedule posts according to predefined publishing rules
- Automatically publish posts through supported platform APIs
- Monitor published content and retrieve available performance data through connected platform APIs
- Analyze audience engagement and content performance
- Use performance insights to optimize future content and publishing strategies
Where supported by the connected social media platform, the Agent can access analytics and insights through its API, including metrics such as reach, impressions, engagement, clicks, reactions, shares, and other available performance indicators.
The Agent can use these results to continuously refine content, captions, hashtags, publishing timing, and content strategy.
This creates an automated social media content cycle:
Discover → Understand → Create → Adapt → Schedule → Publish → Analyze → Optimize
Instead of manually searching for updates, writing captions, selecting hashtags, publishing content, and reviewing performance across multiple social networks, the Social Media AI Agent is Designed to Continuously Transform Relevant Business Activity into timely, measurable, and increasingly optimized social media communication.
Workflow & AI Orchestration
Connect your business systems. Turn disconnected tools into one connected business environment.
Workflow is not a separate AI Agent in Gersuz. It is a core capability that allows businesses to connect, synchronize, and coordinate their existing applications and services through APIs and defined business workflows.
Through the Workflow capability, users can define how connected platforms such as Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Pipedrive, Shopify, WordPress, Google, Meta, Yandex, Microsoft 365, Google Workspace, and other supported systems exchange information and trigger actions.
Instead of treating each business application as an isolated system, Gersuz can connect the different pieces of the business and create a unified operational flow.
Connect the Pieces of Your Business
A customer may enter through a website, become a lead in a CRM, interact through a messaging channel, receive an email campaign, make a purchase through an e-commerce platform, and later require after-sales support.
Without integration, each system holds only part of the story.
With Gersuz Workflow, these systems can be connected through defined APIs, rules, triggers, and actions so that relevant information can move between them and each system can contribute its own capabilities.
For example:
Website → CRM → Messaging → Email → E-commerce → Customer Service
A new customer captured through a website can be added to the CRM, trigger a communication workflow, become part of an appropriate audience, receive relevant information, and remain connected to their subsequent sales and service activities.
Make Every Connected System More Valuable
The purpose of Workflow is not simply to move data between applications.
It is designed to allow Gersuz and its AI Agents to make use of the information, capabilities, and actions available within each connected system.
A CRM can provide customer and sales data.
An e-commerce platform can provide product, order, and transaction information.
Communication platforms can provide customer interactions.
Advertising platforms can provide campaign and audience data.
Websites and content platforms can provide new information and updates.
By connecting these capabilities, Gersuz can create a more complete business context and enable AI Agents to operate with richer information.
API-Based Business Orchestration
Users can define integrations and workflows through supported APIs, specifying:
- Which systems should communicate
- What information should be exchanged
- Which events should trigger an action
- What conditions and business rules should apply
- Which system should perform the action
- Which AI Agent or business process should be involved
- When human approval is required
This creates an orchestration layer that connects business applications, data, AI Agents, and operational processes.
From Disconnected Applications to One Business Flow
Gersuz is designed to turn disconnected business tools into a connected operational environment.
The goal is simple:
Connect → Synchronize → Coordinate → Automate → Optimize
Workflow provides the infrastructure that allows Gersuz AI Agents and connected business systems to work together, while organizations retain control over their integrations, permissions, business rules, and human approval processes.
It is the connective layer that brings the different pieces of a business together and allows the value of each system to contribute to a more intelligent and efficient operation.
One AI Agent Platform. Multiple Business Functions.
Each Gersuz AI Agent specializes in a specific business function, but they are not designed to operate as isolated tools.
The Gersuz AI Agent Platform is being designed around a shared business context that allows specialized Agents to exchange relevant information and coordinate activities.
For example:
Lead Finder AI Agent discovers and qualifies a prospect.
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Audience Builder AI Agent can use relevant prospect information to build a qualified audience.
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Messaging Officer AI Agent can initiate contextual communication.
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Email Campaign AI Agent can execute a targeted campaign.
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Sales Funnel AI Agent can manage the customer journey.
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Google Ads, Meta Ads, or Yandex Ads AI Agents can optimize advertising activities.
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Workflow AI Agent can coordinate the operational processes connecting these activities.
This architecture allows multiple AI Agents to collaborate around a common business objective rather than performing disconnected tasks.
How Gersuz AI Agents Work
Gersuz AI Agents are designed around four core capabilities:
Understand
Understand business objectives, rules, customer context, available data, and operational requirements.
Analyze
Analyze information, identify opportunities and risks, evaluate performance, and determine potential next actions.
Act
Execute approved actions through connected applications, APIs, communication channels, advertising platforms, and business systems.
Optimize
Monitor outcomes, learn from operational feedback, and continuously improve future actions based on business objectives and real-time events.
This approach moves AI beyond simple assistance toward AI-Driven Business Execution.
From AI Assistance to AI Execution
Traditional AI tools are often focused on generating information, answering questions, or assisting individual tasks.
Gersuz is being designed to take the next step.
Gersuz AI Agents are designed to turn business intelligence into business action.
An AI Agent should not only tell a team what could be done.
It should understand the objective, evaluate the available information, determine the appropriate action, execute approved tasks, monitor the result, and use the outcome to improve future decisions.
This creates an AI automation layer that can become part of the actual operation of a business.
AI Agent Runtime and Shared Business Context
The Gersuz architecture is being designed around a shared AI Agent Runtime and unified business context.
Although each Agent has a specialized role, relevant business information can be made available across the Agent ecosystem according to permissions, business rules, and security policies.
This enables AI Agents to collaborate on complex processes while maintaining centralized governance and human oversight.
The architecture is designed to support:
- Specialized AI Agents for individual business functions
- Shared business context across connected Agents
- Agent-to-Agent coordination
- Centralized permissions and governance
- Secure execution of approved actions
- Real-time business events
- Continuous workflow optimization
- Human oversight and control
Open AI Agent Integration Ecosystem
Connect your existing business software. Add AI without replacing your technology stack.
Gersuz is being developed as an open and extensible AI Agent Platform that integrates with existing business software rather than requiring organizations to replace it.
Through standardized APIs and secure connectors, businesses can connect their existing technology stack and enable AI-driven coordination across multiple systems from a single operational environment.
The integration architecture is designed to support both native Gersuz modules and third-party platforms, allowing organizations to preserve their existing technology investments while extending them with intelligent automation and future AI orchestration.
CRM & Sales
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Zoho CRM
- Pipedrive
E-commerce
- Shopify
- WooCommerce
- Magento
- BigCommerce
- Etsy
Communication
- Telegram
- Meta Messenger
Advertising & Marketing
- Meta
- Yandex
Productivity & Cloud
- Microsoft 365
- Google Workspace
- Cloud Storage
- Canva
AI & Enterprise
- AI Providers
- Custom APIs
AI That Works Across Your Existing Tools
Modern businesses rarely operate from a single system.
Customer information may live in a CRM.
Products may be managed through an e-commerce platform.
Communication may happen through email and messaging channels.
Advertising runs across Google, Meta, and Yandex.
Content is distributed through websites and social media.
Business documents and operational data live across cloud platforms.
Gersuz AI Agents are being designed to connect these environments and coordinate actions across them.
A business process could begin with one Agent and continue through several others:
Discover a lead → qualify the opportunity → update the CRM → engage the prospect → launch a campaign → monitor the response → optimize the funnel → trigger the next workflow.
The goal is to reduce the manual movement of information between disconnected systems and create a more intelligent operational flow.
Built for AI Orchestration
The future of business AI is not necessarily one AI assistant attempting to do everything.
It is a connected ecosystem of specialized AI Agents, each responsible for a defined business function and capable of collaborating toward shared objectives.
Gersuz is being designed to provide the foundation for this model.
The AI Agent Platform brings together specialized Agents, connected applications, shared business context, secure integrations, business rules, and human oversight.
This creates the foundation for increasingly sophisticated AI orchestration, where multiple Agents can coordinate complex business processes across different systems.
Why Specialized AI Agents?
A general-purpose AI can be useful for many tasks.
Business operations, however, often require something more specific.
A sales process has different objectives from an advertising campaign.
A lead-generation process has different rules from customer communication.
A workflow automation system has different requirements from content creation.
Specialized AI Agents allow each business function to have its own intelligence, rules, context, and operational capabilities while remaining connected to the broader business environment.
Specialized Intelligence
Each Agent is designed around a specific business function.
Connected Execution
Agents can interact with connected systems and applications.
Shared Context
Relevant information can move between Agents according to permissions and business rules.
Continuous Optimization
Agents can monitor outcomes and improve their actions over time.
Centralized Governance
Security, permissions, policies, and human oversight remain part of the architecture.
The AI Workforce for Modern Business
Gersuz AI Agents are being designed to become a new operational layer for businesses.
From AI lead generation and sales automation to AI marketing automation, advertising optimization, customer communication, social media management, and workflow automation, each Agent has a defined responsibility.
Together, these specialized AI Agents can form a connected system capable of supporting the complete business lifecycle.
- Discover opportunities.
- Find and qualify leads.
- Build audiences.
- Engage customers.
- Launch campaigns.
- Optimize advertising.
- Manage sales funnels.
- Automate workflows.
- Measure results.
- Continuously improve.
The Future of Business Automation Is Agent-Based
Gersuz AI is moving beyond tools that simply generate text, images, or answers.
The next generation of business AI is about AI Agents that understand objectives and participate in execution.
Gersuz is being built around this vision.
A modular AI Agent Platform where specialized AI Agents can operate within defined responsibilities, collaborate through shared business context, connect to existing business systems, and coordinate increasingly complex workflows.
- AI that understands the objective.
- AI that takes action.
- AI that works across your existing tools.
- AI Agents that collaborate.
- AI that continuously optimizes business operations.
