URL Tracking Guide for Gersuz Email Marketing Platform
What URL Tracking Does in Gersuz
URL Tracking in the Gersuz Email Marketing Platform allows you to convert any regular URL into a Trackable link. When subscribers click these links inside your campaigns, Gersuz records detailed Click Analytics, including total clicks, unique clicks, and which recipients interacted with the link.
This feature empowers you to measure campaign performance, understand User Engagement, and optimize your email marketing strategy with precise, data-driven insights.
⚙️How to Configure and Use URL Tracking in Gersuz Platform's
- Go to the Gersuz Dashboard Sidebar.
- Select Email Marketing.
- Click on URL Tracking.
- Click the Add button. (Create Your Trackable Link)
Name: Assign a recognizable name to the link (e.g., “Homepage CTA”, “Pricing Button”, “Blog Article”).
URL Field: Enter the Original Destination URL you want to track. - After filling in the details , Press the Add URL button.
Your trackable link will be generated and automatically Added to the URL Tracking List.
Using Trackable URL in Campaign Templates
- Click the Copy Icon next to your created link.
This copies the trackable URL to your clipboard. - Go to the Template Editors and place this link in the following areas: Buttons , CTAs , Text , inks and Image within your email templates.
Every click on these elements will now be measured through the Gersuz URL Tracking system.
Viewing Click Reports for Each URL
This section is designed to give you full transparency over how recipients engage with your links.
From the URL Tracking list Click Examine for any URL. Inside the Examine window, you can view:
- Total click count
- Unique clicks
- Detailed list of Emails/Users who Clicked
- Timestamped Click Activity (in Campaign Examine)
- Performance metrics useful for campaign optimization
URL Tracking Data in Email Marketing Analytics
All click results recorded through URL Tracking also appear inside the Email Marketing Analytics section. When you open Campaign Examine for any sent campaign:
The system displays click performance data for all trackable URLs used inside that campaign. This combined view helps you evaluate:
- Which links performed best
- Which content elements drive engagement
- How to improve CTAs in future campaigns
- Audience behavior patterns across different campaigns
Gersuz URL Tracking enables marketers to create trackable links, embed them inside email templates, and measure click performance with precision. With centralized analytics, campaign-level reporting, and user-specific interaction logs, URL Tracking helps optimize conversions, improve email engagement, and elevate your email marketing performance.
Frequently Asked Questions
- What is URL Tracking in the Gersuz platform?URL Tracking converts your regular links into trackable URLs, allowing you to monitor clicks, identify engaged users, and measure campaign performance.
- Why should I use URL Tracking in my email campaigns?It helps you understand which links generate engagement, optimize your CTAs, and improve overall email deliverability and conversion rates.
- How do I create a trackable URL in Gersuz?Go to Email Marketing → URL Tracking → Add, enter a name and the original URL, then click Add URL to generate your trackable link.
- Can I use my tracked URLs inside templates or buttons?Yes. Simply click the Copy icon next to any tracked URL and paste it into buttons, text links, or images in your email templates.
- Where can I see click reports for each tracked URL?Click Examine next to any URL in the URL Tracking list to see total clicks, unique clicks, and which recipients clicked the link.
- Do URL Tracking results appear in campaign analytics?Yes. All click data also appears inside the Campaign Examine section under Email Marketing Analytics.
- Does URL Tracking affect deliverability?No. Gersuz generates optimized tracking URLs that maintain high deliverability standards and avoid spam-triggering patterns.
- Can I edit or delete a tracked URL after creating it?Yes. You can manage, edit, or remove any link from the URL Tracking panel.
- Are tracked URLs safe for subscribers?Absolutely. All URLs are securely generated and fully compatible with modern email clients and browsers.
- Do I need to track every link in my campaign?Not necessarily. But tracking key CTAs—like buttons or main links—gives you valuable insights to improve future campaigns.
