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Creating or Bulk Importing Contacts

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Email Marketing Guide
Creating or Bulk Importing Contacts

⚙️Single Entry & Bulk Upload Contacts

Keeping a clean, organized, and validated contact list is essential for achieving high Email Deliverability, avoiding spam issues, and running effective campaigns. This guide explains how to add new contacts, import contacts from Excel files, organize them into groups, and manage invalid or unsubscribed addresses inside the Gersuz Email Marketing Platform.

 

Accessing Your Contact Management Hub

To begin managing your contacts, navigate to the sidebar section in your Gersuz dashboard:

  1. Click on the Contacts tab.
  2. Select the Contact List.
  3. This page is your command center for View , Add, Edit , and Managing all your Contact data.

Adding a Single Contact Manually

If you need to add just one contact or email address, follow these simple steps:

  1. On the Contact List page, click the ➕Add Contact button.
  2. A form will appear. Enter the Required information for the Contact.
  3. Click Save to add the new contact to your list.t.

Importing Contacts in Bulk from an Excel File

For adding a large number of subscribers simultaneously, bulk import is the most efficient method.

To ensure a smooth Import process, your Excel file  must be Correctly Formatted. Check the documentation or the prompt on the import screen for the exact required format.

Importing Contacts
  1. On the Contact List page, click the Import button.
  2. Follow the prompts to upload your prepared Excel File.
  3. Group Selection: During the import process, you will have the option to Select One or More Contact Groups to which these new contacts will be immediately added. This helps in segmenting your audience from the start.
  4. Once the upload is complete, a Report Will be Displayed, indicating the number of contacts successfully imported and any potential errors.

💡 Tips: Using the bulk Import Contacts feature is the Fastest Way to upload your existing email list data into Gersuz for email marketing campaigns.

 

Email Validation and Cleaning (The Validity Checker)

Immediately after a bulk import, the platform's built-in Validity Checker feature automatically begins verifying the imported email addresses.

  • The system checks for structural errors and invalid domains.
  • Any email addresses flagged as structurally invalid or associated with an invalid domain will be automatically moved to the Invalid Email group.
  • This crucial step prevents the platform from sending emails to bad addresses, protecting your SMTP Relay Reputation.
  • You can review the emails in the invalid email group to Fix Structural typos and Re-Validate them.

 

The Contact List page provides essential tools for list maintenance:

ActionPurpose
Edit ContactModify the details of an individual Contact.
Delete ContactPermanently Remove a Contact from your list.
Filters

Use advanced filters to view specific segments:

  • Duplicate Contacts: Identify and remove repeated entries.
  • Ungrouped Contacts: Locate contacts that are not assigned to any group.
  • Invalid Emails: Review contacts flagged by the Email Validity Checker.

 

Organizing Contacts with Contact Groups

Contact Groups are essential for segmenting your audience and sending targeted campaigns.

Accessing Contact Groups

  1. From the Gersuz Dashboard Sidebar, click on the Contacts tab.
  2. Select the Contact Group option.

Standard (System) Groups

The Contact Group page will display several Standard (System) Groups that are automatically managed by Gersuz. These groups Cannot be Deleted or Edited by the user. They serve critical functions for platform compliance and hygiene:

System GroupFunction
Unsubscribe

Stores contacts who have explicitly opted out of your campaigns.

Invalid Email

Stores addresses flagged by the Validity Checker.

Other System Groups(e.g., Bounce, Complaint)

Creating Custom Groups

You can create unlimited custom groups for effective segmentation:

  1. On the Contact Group page, click the Add button.
  2. Enter a descriptive Group Name (e.g., "VIP Customers," "Newsletter Subscribers").
  3. Click Save.

You can now use these custom groups to target your Email Campaigns and manage Your Contact list more effectively.

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