Why are my emails going to the spam folder?

Emails usually end up in the spam folder due to missing or incorrect DNS records (SPF, DKIM, DMARC), poor sender reputation, high bounce rates, sending too fast, or using low-quality email lists. Gersuz helps prevent this by checking your DNS records and validating your email list automatically.

How do SPF, DKIM, and DMARC affect email deliverability?

These authentication records verify that your emails are legitimate. 1.SPF confirms your sending server 2.DKIM signs your emails digitally 3.DMARC enforces authentication policies Correct setup greatly increases inbox placement and reduces spam flags.

What happens if my SMTP sending limit is too low?

If your limit is lower than your campaign volume, your SMTP provider may rate-limit, throttle, or suspend your account. Gersuz prevents this by letting you configure hourly and monthly limits based on your SMTP provider’s policies.

How does the Gersuz Email Validity Checker work?

It performs email validation in two phases: 1.During import – checks syntax, domain validity, and formatting. 2.During sending – removes emails that return hard bounces via DSN. This protects your sender reputation and prevents future delivery issues.

Why is domain reputation important for email marketing?

Mailbox providers track your domain’s sending history. High complaints, bounces, or spammy behavior damage your reputation and reduce inbox placement. Using verified DNS records and a clean list helps build a positive reputation.

What is a hard bounce and why should I care?

A hard bounce means the email address is permanently invalid (non-existent domain or mailbox). Repeatedly sending to these addresses harms your domain and IP reputation. Gersuz automatically detects and excludes them from future campaigns.

How can I increase my inbox placement rate?

1.Use correct SPF, DKIM, DMARC. 2.Warm up your domain gradually. 3.Keep your list clean. 4.Send relevant and engaging content. 5.Avoid spam-trigger words. 6.Set correct SMTP limits in Gersuz. Consistency and quality are key.

Does sending too many emails too fast cause spam issues?

Yes. Sudden spikes trigger filters and cause IP reputation damage. Gersuz allows you to set throttling limits so you can send at a safe, optimized pace.

Why does Gersuz warn me about missing DNS records?

Because missing DNS authentication dramatically increases spam risk. The platform checks your domain automatically and shows alerts to help you fix deliverability issues before sending.

Can a bad email list harm my SMTP account?

Absolutely. Sending to invalid or purchased lists leads to high bounce rates and complaints, which can result in blacklisting, account suspension, and poor deliverability. Gersuz's validation system is designed to prevent this.

Anti-Spam & Deliverability Guide for Gersuz Email Marketing

Frequently Asked Questions

Why are my emails going to the spam folder?
Emails usually end up in the spam folder due to missing or incorrect DNS records (SPF, DKIM, DMARC), poor sender reputation, high bounce rates, sending too fast, or using low-quality email lists. Gersuz helps prevent this by checking your DNS records and validating your email list automatically.
How do SPF, DKIM, and DMARC affect email deliverability?
These authentication records verify that your emails are legitimate. 1.SPF confirms your sending server 2.DKIM signs your emails digitally 3.DMARC enforces authentication policies Correct setup greatly increases inbox placement and reduces spam flags.
What happens if my SMTP sending limit is too low?
If your limit is lower than your campaign volume, your SMTP provider may rate-limit, throttle, or suspend your account. Gersuz prevents this by letting you configure hourly and monthly limits based on your SMTP provider’s policies.
How does the Gersuz Email Validity Checker work?
It performs email validation in two phases: 1.During import – checks syntax, domain validity, and formatting. 2.During sending – removes emails that return hard bounces via DSN. This protects your sender reputation and prevents future delivery issues.
Why is domain reputation important for email marketing?
Mailbox providers track your domain’s sending history. High complaints, bounces, or spammy behavior damage your reputation and reduce inbox placement. Using verified DNS records and a clean list helps build a positive reputation.
What is a hard bounce and why should I care?
A hard bounce means the email address is permanently invalid (non-existent domain or mailbox). Repeatedly sending to these addresses harms your domain and IP reputation. Gersuz automatically detects and excludes them from future campaigns.
How can I increase my inbox placement rate?
1.Use correct SPF, DKIM, DMARC. 2.Warm up your domain gradually. 3.Keep your list clean. 4.Send relevant and engaging content. 5.Avoid spam-trigger words. 6.Set correct SMTP limits in Gersuz. Consistency and quality are key.
Does sending too many emails too fast cause spam issues?
Yes. Sudden spikes trigger filters and cause IP reputation damage. Gersuz allows you to set throttling limits so you can send at a safe, optimized pace.
Why does Gersuz warn me about missing DNS records?
Because missing DNS authentication dramatically increases spam risk. The platform checks your domain automatically and shows alerts to help you fix deliverability issues before sending.
Can a bad email list harm my SMTP account?
Absolutely. Sending to invalid or purchased lists leads to high bounce rates and complaints, which can result in blacklisting, account suspension, and poor deliverability. Gersuz's validation system is designed to prevent this.