Pre-Send Checklist for Email Marketing Campaigns

⚠️ The Gersuz Anti-Spam System relies on these DNS records. If they are missing or incorrectly configured, the anti-spam protections cannot function properly.

3. Enable Delivery Status Notifications (DSN)

Configuring Delivery Status Notification (DSN) is mandatory to allow the Gersuz platform to:

• Receive bounce reports
• Track delivery events
• Provide accurate campaign analytics

Without DSN activation, the platform cannot generate reliable performance reports or maintain your sender reputation score.

4. Validate and Clean Your Contact Lists

Step 1 - Initial Validation

After uploading contacts:

• Identify invalid, inactive, and non-existent email addresses
• Ensure domain-level validation is performed

Step 2 - Remove Duplicate Emails

Duplicate or repeated email addresses can:

• Waste your sending capacity
• Increase bounce rates
• Damage your sender score
• Lead to unnecessary spam complaints

💡Before Starting a Campaign, use Gersuz Contact Management Tools to remove duplicates contact and identify invalid domains.

5. Customize the Unsubscribe Link

To improve compliance and user experience:

• Choose a clear and appropriate language for the unsubscribe message
• Optionally replace the default text with a customized, brand-consistent message

A clear unsubscribe option reduces:

• Spam complaints
• Negative engagement
• Deliverability issues

6.Complete Your Sender Profile

Before sending your first campaign:

• Upload a professional logo or profile image
• Fill out all profile details (company name, address, website, etc.)
• Ensure sender identity matches your brand

A complete profile increases:

• User trust
• Open rates
• Engagement quality

7. Select the Correct Time Zone

Setting the correct time zone allows the Gersuz system to:

• Schedule campaigns accurately
• Deliver emails at optimal local times
• Align reports with your actual region
• Improve communication with your subscribers

8. Avoid Repeated Emails to Non-Subscribers

Repeated sending to users who did Not Subscribe or who have already Unsubscribed can severely Harm Your Reputation.

Consequences include:

• Increased spam reports
• Higher domain/IP spam score
• Risk of blacklisting
• Potential suspension by Gersuz

⚠️ Important Note:  The Gersuz Platform Allows Recipients to Report Senders directly to Gersuz if they continue receiving emails after unsubscribing multiple times. If a sender exceeds the acceptable complaint threshold, their Account May be Suspended based on Gersuz compliance policies.

9. Review the Guides for Each Tool Before Using Them

Before using any feature inside Gersuz:

• Read the related tool guide
• Understand recommended workflows
• Review any warnings or operational notes

Being familiar with the system ensures:

• Faster setup
• Fewer technical issues
• Higher deliverability
• Better campaign performance

10. Importance of Using SSL (SSL Certificate)

Before Sending Email Campaign, make sure that your domain is secured with a Valid SSL Certificate. SSL is essential not only for data protection but also for improving email deliverability.

Why SSL Matters:

• Ensures encrypted and secure data transfer: Subscription forms, preference pages, and landing pages must load over HTTPS to protect user data.
• Boosts domain credibility: Email providers (Gmail, Outlook, etc.) treat non-SSL domains as unsafe, which can negatively impact your Inbox Placement Rate.
• Supports authentication: When combined with SPF, DKIM, and DMARC, SSL strengthens your domain reputation and reduces the chances of landing in spam folders.
• Prevents browser security warnings: If your landing pages or unsubscribe pages are not protected with SSL, users will see security alerts and may immediately leave.